FOR HIGH SCHOOL STUDENTS

Prepare for your future with us – in English, precisely and confidently.

Afternoon University Preparation Program

Find My Direction – Compass Program -MARKETING

1 x 90 minutes per week

Preparation courses are held once a week, each lasting 90 minutes of instruction.

MARKETING

Start of course: 3rd October, Friday

This program is for students who are interested in business, entrepreneurship, and especially marketing. No prior knowledge needed, just curiosity and creativity!

What is the course about?

You will learn how companies reach their customers, why some advertisements go viral, and how a successful brand is built. The learning process is experience-based: creative projects, real case studies, and interactive tasks make the classes truly exciting.

Course content:

What is marketing, and why is it important?
Getting to know your target audience
Brand building – how a product becomes a brand
Offline and online advertising worlds
Emotions and decisions – psychology of the market
Social media marketing
Analyzing real campaigns
Group project: create your own marketing plan

Learning style:

Practical and interactive
Group work building marketing plans and presentations
Analysis of successful and failed campaigns

Playful challenges and individual small tasks

Lucy Kosty

By the end you will:

Understand marketing and brand building basics
Be able to create and analyze simple marketing strategies
Present confidently in public
Improve your business English
Be able to use these skills in university and professional life